Ceo's PonlyFans

The company started as an all-purpose business for developing stream content, and branched out into marketing and advertising. With massive corporate sponsors, a charismatic CEO, and an entire currency backing it, the GEC was destined for success. 

Based on a high-stakes challenge, two female streamers who were friends with Ceo agreed to have the Poncoin logo branded over their cutie marks as a "walking advertisement", which spiraled into a meme about the women being Ceo's property now, and owing him sexual favors. Spawning from what was at first a joke, Ceo said he would open a "Mega Brothel, like a Mega Church but people aren't bent over for prayer," and that his new service would put the Party-Girls out of business. 

He jokingly said that whoever submitted a 60000 word application could join as the merchandise. Surprisingly, at least twelve people submitted applications that weren't low-quality or spam. He said that if those people donated 3 poncoin right now, he'd fly them to his ship and brand them and "like f***ing clip their wings if they have them, and make them haha- make them sign a f***ing contract so they can't leave."

You may be noticing a trend. What started as a sort of  joke was escalating. Five of the people donated, and then Ceo cut out two of them because they were male, saying "Nah, that's a little too fruity. PinkieUnicornSupreme32, RkajsdncpPrincess, and HaiHelloThisIsaCEOStanAccount, check your dms." 

Only two of them actually showed up, but true to his word, Ceo branded the Poncoin logo over their cutie marks, and since one of them was a pegasus, he clipped her wings, then had them both sign indentured servitude contracts.

Though he had yet to go through with his promise of a Mega Brothel, the meme was gaining rapid traction, and mares (and stallions, though they were ignored) were asking in droves to be branded and join. Ceo began picking people based on arbitrary criteria, or people who he liked at public events, and branding them. Eventually, the number of branded ponies "Property of the GEC" was getting quite large, and so Ceo decided to finally go through with his promise. It took a few years, but eventually it was built: a massive hyperstructure that chat voted be called: "Ceo's Basement (And Ballpit)".

Naturally, Ceo wasn't going to let this effort go to waste. He started a PonlyFans account, a platform largely known for hosting NSFW content. Then he enforced the contracts the girls had signed, forcing them to come work for him officially now. One of them had begged to let her finish college first, but Ceo claimed that content was more important than an education. She laughed, until she realized he was serious. There was a lot of crying and disappointed parents that day.  

The operation was extremely successful. It started with Ceo independently filming his time with the girls, but as the PonlyFans made more and more money, Ceo invested fully in the project. He offered positions to hundreds of girls, offering a permanent and luxurious living space with good wifi, and of course, at least one night with himself, as incentive. He ended up getting even more than he though, and had a busy few months fulfilling his end of the deal. 

Now, the establishment houses countless wealthy elite everyday, offering them access to a luxury resort with no limit to attentive mares. Despite high demand, he never caved on offering positions to men, but perhaps if only due to his popularity alone it didn't seem to stop his success. With a steady stream of professional quality NSFW content being uploaded to Ponlyfans for cheap, he reached the top charts there as well, and now over seven thousand women are officially property of the GEC, and growing. 

Despite the creepy comments suggesting this should change, Ceo's Basement has only ever hired women who at some point consented to being branded, clipped, and indentured. It was added that those with magic also have installed a toggleable inhibitor. If their minds change, well, that's a different story.